Let us start with an example. Suppose we take two search terms targeting two niches on the dog food market: “best dog food” and “dog food analysis” (135,000 and 18,000 Google searches respectively). Which one do you think can bring you $2,400 a month and which one is a complete waste of time?

Surprisingly enough, the correct choice is “dog food analysis”. True, the number of searches for this keyword is significantly lower, but the competition is significantly lower as well. With a keyword like that, you have a good chance of getting your website listed on the first page of the major search engines like Google, Yahoo and Bing.

Source: niche research